TripAdvisor is something of a phenomenon. It has more than 35 million reviews from all over the world. In just a few short years, it’s become one of the most popular travel websites. No matter where we start looking, it’s the place we all end up checking before we make an official booking.
But it appears that hoteliers are unhappy that customers have the audacity to doubt the grainy photos and self-praise on their own website and want to keep TripAdvisor’s reviews in check. More than 400 businesses have lodged a complaint against them and approached KwikCheck to set up real legal action.
Unfortunately, in the world of the Internet, it’s impossible to tell who’s in the right – how can TripAdvisor check that a customer’s claim is valid, or equally that the hotel condemning the review is telling the truth?
BnB Edition think the hotels are assuming their customers are stupid. When a potential guest reads a review, common sense will let them work out whether negative complaints are realistic or simply personal and malicious. It might be especially bad for business if you’re a very small accommodation provider, but one really awful review isn’t going to sway readers completely when surrounded by positive comments.
Our advice to the hotels our there? Treat your customers well, don’t falsely advertise…. and you might not get any bad reviews to worry about.
Images: Thanks to Anthony Kelly on Flickr.com
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Category: Bed and Breakfast News