In the most basic terms, Twitter is an information network. More than 140,000,000 users are active every day – which basically means there’s a network of millions of potential customers just waiting for you.
Twitter in a Nutshell…
Read, write and share short messages of 140 characters with the Twitter community. Businesses like bed and breakfasts can use it to build relationships, share information with customers or join relevant discussions.
Tweet - this is your 140 character message
Follow - subscribe to a user’s tweets and updates
Follower - a user subscribed to your tweets and updates
Home - your account, showing a list of ’tweets’ from users you ‘follow’
Mention - alert another user or contact them publicly by using @ and their name e.g. @bnbedition
Retweet - you can share a message and forward a ‘tweet’ you like to your ‘followers’ by clicking the ‘retweet’ button
DM/Direct Message - take your conversation private with a ‘follower’ by starting the ‘tweet’ with D or DM e.g. DM @bnbedition
Hashtag - create a theme or category that users can follow and search for easily with a # e.g. #specialoffer
How to Create a Twitter Account
- Go to the Sign Up page: https://twitter.com/signup
- Enter your name and a relevant email address and password
- Select a username – the name of your B&B
- Double check your details and click ‘create my account’
- Now, you’re reading to begin following users and tweeting!
How Twitter Can Help Your B&B
- Traffic. A simple tweet about an event in the area or something new at your B&B lead bring potential customers to find you.
- Brand. By being an active user and posting photos and updates regularly, you’re creating an image of yourself and your B&B that will be something customers remember or can identify with.
- Relationships. Connect and communicate with your past or future guests. It’s a way to thank guests for their reviews or stay at your B&B or even solve problems and complaints instantly.
- Research. Your customers are at your finger tips! Ask them questions or simply spy on them discreetly – you’ll soon have new ideas for blog posts or marketing plans.
- The 5 Dos and Don’ts of Twitter
- Social Media Marketing: 6 Must-Watch Tutorials
- 12 Valuable Social Media Insights For B&Bs
- The 5 Dos and Don’ts of Facebook