Category: Research
‘Boutique’ Concept Is Top Hotel Choice
It might be a relatively new concept for hotels, but customers are showing preference for anything with the term ’boutique’ attached.
How Guests REALLY Choose a Travel Site
Research from PhoCusWright shows European consumers are more concerned about positive experience than price.
YoY Domestic Travel Search Hots Up
Search giant Google has published figures showing a huge year-on-year increase in the popularity of UK destinations.
